It all depends on what it means to win. Does it mean beating the other team and winning the game? Does it mean seeing it through to the end and being able to hold your head up high? Does it mean a great halftime show where you can walk away and say well at least I had a lot of great times and experiences. Is it an end of a season? And end to a career? Or is it just the commercials that were a passing fancy that will soon be forgotten?